Mindfood Style: How The Art Precinct Makes Art Personal
Discover Your Art Persona with The Art Precinct
The Art Precinct, founded by Clare Mora, is redefining art discovery with a psychology-driven online platform that makes finding the perfect artwork effortless and personal. Guided by prompts rooted in your aesthetic tastes and lifestyle, the platform, developed with a behavioural psychologist, maps users to one of six unique art personas, unveiling curated collections that resonate deeply.
Enhanced by augmented reality to visualize art in your space, this human-centric approach skips AI to deliver emotional connections.
“Whether it’s a home, a workplace or a public space, art has the power to elevate and anchor us,” says Mora. “We’re here to help more people experience that feeling – and to ensure New Zealand creativity is part of that story, wherever it’s told.”
Read the full MINDFOOD article here to explore how The Art Precinct is bringing New Zealand’s artists to the world, one heartfelt curation at a time.